O novo visual foi projetado para refletir a gama de plataformas que o PayPal agora pode ser acessado on-line e os serviços mais recentes que agora oferece. PayPal, que foi lançado em 1999, diz que seu logotipo velho foi “projetado para o mundo on-line” e que o serviço agora é usado por clientes em tablets e telefones. Ele também pode ser acessado através de um aplicativo que permite o pagamento na loja e dá aos usuários a capacidade de enviar dinheiro entre amigos através de um número de telemóvel.



Alison Sagar, diretor de marketing do Reino Unido em PayPal, diz a inovação de produtos levou a rebrand. 
Ele diz: “Há 58 novos produtos. A inovação está no coração do negócio e com um número dessas experiências a ser lançada mundialmente este ano, faz sentido para atualizar a nossa marca, ao mesmo tempo. “





Fuseproject fala que:  Com todas as inovações interessantes em torno de nós hoje, é um momento perfeito para criar uma expressão progressiva mais ousado, mais de PayPal-o inovador original na indústria de pagamentos digital. Trabalhando em estreita colaboração com o PayPal, nós projetamos uma identidade para melhor expressar seu DNA inovador e futuro como líder em pagamentos digitais. O resultado é um sistema com uma wordmark mais ousado, monograma mais forte, cores mais vibrantes e um gráfico ângulo dinâmico que aumenta a percepção de usuários de confiança e inovação.










Desde 1998, o PayPal se tornou a empresa inovadora e líder em pagamentos digitais. Mas com o tempo, ele começou a se aproximar do estabelecimento, uma vez desafiou. Foi realizada uma auditoria abrangente visual para encontrar oportunidades de melhoria, e aproveitou a oportunidade para projetar uma nova identidade que iria resolver os principais desafios da marca. Nossas recomendações se tornaram nossos critérios de sucesso: uma melhor funcionalidade para telas pequenas (móveis); mais impacto e distinção em look and feel; elementos mais extensíveis e flexíveis para apoiar o logotipo. A nova identidade reforça ações do PayPal e prepara-lo para continuar a liderar a indústria. A pesquisa revelou aumento da percepção do usuário de confiança, juventude, inovação e energia.


Compartilhar.

Sobre o autor

Carioca, 19 anos de idade, fundador do blog Tanque Design. inspirado em tudo que é belo e de magnitude ampla.

51 Comentários

  1. Thank you for any other excellent article. The place else could anybody get that type of information in such an ideal manner of writing? I have a presentation subsequent week, and I’m at the look for such info.

  2. I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Outstanding work!

  3. Great write-up, I am regular visitor of one’s website, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

  4. Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.

  5. I am not sure the place you are getting your info, but good topic. I needs to spend a while finding out much more or understanding more. Thank you for great information I was on the lookout for this info for my mission.

  6. Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?

  7. I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one today..

  8. naturally like your web site however you have to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I in finding it very bothersome to tell the reality then again I¦ll certainly come back again.

  9. Very good blog you have here but I was wondering if you knew of any community forums that cover the same topics talked about here? I’d really like to be a part of group where I can get suggestions from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Kudos!

  10. Hello there, simply became aware of your weblog via Google, and found that it’s really informative. I am gonna be careful for brussels. I will be grateful for those who proceed this in future. A lot of folks can be benefited from your writing. Cheers!

  11. I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.

  12. Way cool, some valid points! I appreciate you making this article available, the rest of the site is also high quality. Have a fun.

  13. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this hike.

  14. I’m still learning from you, but I’m trying to reach my goals. I absolutely love reading everything that is posted on your site.Keep the aarticles coming. I liked it!

  15. I was just seeking this information for some time. After 6 hours of continuous Googleing, at last I got it in your website. I wonder what’s the lack of Google strategy that don’t rank this kind of informative web sites in top of the list. Normally the top sites are full of garbage.

  16. Howdy would you mind letting me know which hosting company you’re utilizing? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a reasonable price? Thank you, I appreciate it!

  17. Hi, Neat post. There’s a problem with your site in internet explorer, would test this… IE still is the market leader and a good portion of people will miss your great writing because of this problem.

  18. A powerful share, I simply given this onto a colleague who was doing a bit evaluation on this. And he in fact purchased me breakfast because I found it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love studying extra on this topic. If doable, as you develop into expertise, would you thoughts updating your weblog with extra particulars? It’s highly useful for me. Large thumb up for this blog submit!

  19. Thanks for sharing excellent informations. Your web site is very cool. I am impressed by the details that you have on this web site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the information I already searched everywhere and just could not come across. What a perfect website.

  20. Simply want to say your article is as astonishing. The clearness for your put up is simply great and i could assume you are an expert in this subject. Well together with your permission allow me to grab your RSS feed to stay up to date with coming near near post. Thanks a million and please continue the gratifying work.

  21. Hiya, I’m really glad I’ve found this info. Today bloggers publish only about gossips and internet and this is actually irritating. A good website with interesting content, that is what I need. Thanks for keeping this website, I will be visiting it. Do you do newsletters? Cant find it.

  22. Hi there, just became aware of your blog through Google, and located that it is really informative. I am gonna watch out for brussels. I’ll appreciate if you continue this in future. Many other people can be benefited from your writing. Cheers!

  23. The following time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I mean, I know it was my option to learn, but I really thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you could repair should you werent too busy in search of attention.

  24. My partner and I stumbled over here different page and thought I might check things out. I like what I see so now i am following you. Look forward to finding out about your web page yet again.

  25. Definitely believe that which you stated. Your favorite justification appeared to be on the internet the easiest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that they just do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

Deixe uma resposta

Powered by themekiller.com